Privacy Policy

Privacy Policy for Apex Pain Medicine in Naples, FL.

Last updated on April 1, 2026

This policy applies to the Apex Pain Medicine website at apexpainmedicine.com. It does not constitute legal advice. For questions about your medical records or HIPAA rights, contact our office directly.

1. Who we are

Apex Pain Medicine is a medical practice located in North Naples, Florida, specializing in interventional pain management. Our website is operated for informational and appointment request purposes. We are not a covered entity that transmits protected health information electronically through this website; however, we handle all patient-related information with care consistent with HIPAA principles.

2. Information we collect

Information you provide directly

When you submit a consultation request through our website, we collect:

  • First and last name
  • Phone number
  • Email address
  • Date of birth
  • Insurance provider
  • Reason for visit (selected from a menu of conditions)
  • Any additional information you choose to include

Important: Do not submit detailed medical records, test results, imaging reports, or sensitive health information through this form. For medical emergencies, call 911. This form is for appointment scheduling purposes only.

Information collected automatically

When you visit our website, we and our third-party analytics providers automatically collect certain technical information, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or search query
  • Date and time of your visit

3. Cookies and tracking technologies

Our website uses cookies and similar tracking technologies. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymized data about page visits, session duration, and traffic sources. This data is aggregated and does not identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Meta (Facebook) Pixel

We use the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel may collect information about your visit to our website and associate it with your Facebook or Instagram account if you are logged in. This helps us understand the effectiveness of our advertising. You can manage your Meta ad preferences at facebook.com/ads/preferences.

A cookie consent banner is displayed on your first visit. You may accept or decline non-essential cookies. Essential cookies required for the website to function cannot be disabled.

4. How we use your information

We use the information you provide to:

  • Contact you to confirm or schedule your appointment request
  • Verify insurance eligibility prior to your visit
  • Communicate with you about your care at Apex Pain Medicine
  • Improve our website and patient experience
  • Comply with applicable legal and regulatory requirements

We do not sell your personal information. We do not use your information for automated decision-making or profiling.

5. HIPAA and protected health information

Apex Pain Medicine complies with the Health Insurance Portability and Accountability Act (HIPAA). Our full Notice of Privacy Practices, which describes how we handle your protected health information (PHI) in the course of your medical care, is available at our office and will be provided to you at your first visit.

Information submitted through this website’s consultation request form is used solely for scheduling purposes and is handled by our office staff in accordance with HIPAA privacy standards. We do not store medical information on this website or transmit PHI through unsecured channels.

6. Communication risks

Email and standard web forms are not guaranteed to be secure. Do not submit sensitive medical information, prescription details, or clinical data through this website’s contact form. If you need to communicate sensitive health information, please call our office directly at (239) 832-9000.

7. How we share your information

We do not sell or rent your personal information. We may share information in the following limited circumstances:

  • Service providers: We work with third-party vendors including website hosting, analytics (Google), and advertising platforms (Meta) who may process data on our behalf under data processing agreements.
  • Legal requirements: We may disclose information when required by law, court order, or to protect the rights and safety of our patients and staff.
  • Business transfers: In the event of a merger, acquisition, or sale of Apex Pain Medicine, patient and website data may be transferred as part of that transaction, subject to applicable privacy laws.

8. Data retention

We retain information as follows:

  • Appointment request form submissions: Retained for the duration necessary to schedule your visit and for a reasonable period thereafter for administrative purposes.
  • Medical records: Retained in accordance with Florida law, which generally requires retention of adult patient records for a minimum of five years.
  • Analytics data: Retained per Google Analytics and Meta’s standard data retention policies.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. Our website uses SSL/TLS encryption for data transmission. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Your privacy rights

Florida residents

Florida residents have rights under the Florida Digital Bill of Rights and applicable state law, including the right to know what personal information is collected and how it is used.

California residents

California residents have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information.

All users

Regardless of location, you may contact us to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to legal retention requirements

11. Children’s privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent, in accordance with the Children’s Online Privacy Protection Act (COPPA). If you believe a child under 13 has submitted information through this website, please contact us immediately.

Our website may contain links to third-party websites including patient review platforms, insurance providers, and health resources. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

13. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

14. Contact us

For questions about this Privacy Policy or your personal information, contact us at: